Keynote: Entrepreneurship in the Digital World

How are Hungarian SMEs doing in the economy? Hungarian small and medium-sized enterprises (SMEs) form the backbone of the economy, but how competitive are they in reality? In this talk, we will analyze the current position of SMEs based on the latest data and trends, including productivity, export capacity, and growth prospects. We will also cover the key challenges they face and the main opportunities for breakthrough and scale.

Entrepreneurship in the Digital World Digitalization is no longer a “nice to have”, it’s a condition for survival. We will show how online presence, cloud-based solutions, automation, and cybersecurity are transforming the way businesses operate.

How does the government support the digitalization of businesses? Accelerating digital transformation requires not only technology, but also targeted policy and financial support. This section provides an overview of government programs, grant schemes, and incentives designed to help businesses make the digital transition.

What tools are available to businesses in finance and payments? Modern financial and payment solutions improve liquidity, transparency, and customer experience at the same time. In this section, we present tools for business banking and cash-flow management, instant payment solutions, online and mobile payment systems, and